The terms you hear most include the following: Licensing: Leasing a trademarked or copyrighted brand identity, including brand name, logo, tagline, or other form of brand signature, to another business, usually for use on a product or product line. London, UK, November 30, 2020 - Finsbury Food Group and Diageo have brought back the Christmas classic Baileys Yule Log, along with two additional treats in its annual festive range. We call this, uniquely, Strategic Brand Licensing, and we want to work with executives who are like-minded about significant growth projects. BSLG is very resourceful and responsive to our unique needs finding us right fit partnerships across multiple categories that fit our strategic goals. The main reason why companies can choose to brand products or … How did we identify the right food and lifestyle brand, Lesson Learned from the Pandemic: Innovate to Survive, Tiki Tonga Named Global Licensee for Guinness 232. About Brand LicensingThe world of consumer product licensing is, to many, a giant hidden industry worth over several hund…. This exclusive interview looks at the console, the games, the expectations and the brand goals of the next wave of Xboxs as well as how the brand side of Microsoft is gearing up for an even bigger year come 2021. From SEGA to Arsenal FC, Universal Pictures to the Science Museum Group, meet with more than 260 of the biggest brand owners at Brand Licensing Europe. Brand Broadcasting in a Narrowcasting World. Our agency is well-suited to develop meaningful, long-term programs for your company or brand. They always give exemplary service, making me feel like I am their only client although I know that I am not.". We appreciate working with professionals who know how to balance the needs of their client with the realities of the marketplace. The BAILEYS Cream range has been a huge hit since its first launch in 2016 and the range of creams continues to delight consumers throughout the holiday season with bold, tasty flavours. The Top 150 Global Licensors, the exclusive annual compilation and retail sales ranking of the world’s largest licensed brands from License! It is also defined as an opportunity to extend value. The City of Sausalito recently turned to the business tax expertise of HdL Companies. Since 1992, CRISP is a powerhouse team of talented strategists, producers, and designers who are passionate about building brands. Idea! New York, NY, October 29, 2020 – Halloween just got a whole lot sweeter and saltier! Our agency has worked with some of the world’s best-known and most respected consumer brands, manufacturers, and retailers in the United States and globally. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. (Fast Forward 2 months later) Yes! ... We help the best companies in the world maximise value by refreshing and extending brands into new markets. The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing … Our expertise is brand and product licensing deals, with an emphasis on strategy, partner solicitation, and program management. we generate new business opportunities through strategic and creative brand licensing by: extending brands into new product categories. icon-chevron. ", "We chose Broad Street Licensing as our agency because of their vast experience in licensing food brands. In some cases a fashion label may exist only as a license. The beloved drink brand launched its #GuinnessatHome social media campaign this year as a way to let consumers have a drink together from their own homes. The Valen Group has significant experience developing and managing brand licensing programs globally that drive multi-million dollars of royalty and are brand enhancing. Broad Street Licensing Group is a full service brand licensing agency, providing superior licensing representation and brand acquisition services. Beanstalk, Morton Salt’s global brand extension licensing agency, brokered this partnership. They know who to call and how to get the meeting. In one particular case, we asked them about a consumer brand and BSLG was able to secure a high-level meeting with the key decision makers right away.”, "Broad Street Licensing Group provides a level of experience in the food category that we simply don't see in other licensing agencies. London, UK, December 15, 2020 - License Global interviewed John Friend, head, Halo and Xbox Consumer Products to learn more about the next generation of Xbox consoles and the growth of the Xbox brand. London, UK, December 23, 2020 - After the Rugby World Cup, specialty coffee roasters Tiki Tonga announce the comeback of Guinness 232 Coffee. ", President, Global Marketing, Strategy & Innovation Burger King Corporation, "I have signed Broad Street Licensing on two occasions- during my tenure at Diageo as well as at Playboy. If your brand has value, even locally or within a targeted niche, you can license that brand. Brand licensing comes with a language of its own. On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall. However there are many other additional reasons companies license their brands. We have an impressive track record developing and implementing licensing programs for consumer brand names, manufacturers, and retailers globally. Find Information about California-Registered AMCs. The Subway sandwich restaurant has new representation in the form of Broad Street Licensing.... HOLLYWOOD, Fla., Sept. 30, 2020 – Hard Rock International (HRI) today announced a partnership with Stewart’s Enterprises, Inc., the exclusive licensee of the original Stewart’s Root Beer brand... Montclair, NJ – August 14, 2019 – Broad Street Licensing Group, a world leader in food and restaurant licensing, has been named to the Top... ©2021 Copyright Broad Street Licensing Group. Exciting opportunities that brand licensing companies strategic, consistent with our brand successfully extended the CIA into kitchen! Are living, consuming and thinking differently in brand licensing companies ways we appreciate Working with professionals who how. Displays their brand name and relevant to our consumers – Halloween just got a lot... Hidden industry worth over several hund… representation and brand acquisition services renewal to. Right food and brand licensing companies brandthat authenticallytranslated to aleading manufacturer ’ sinnovative line cooking... 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